Florish is a woman-owned small floral business in Prunedale California. The only form of marketing and distribution was through Instagram. A whole brand and visual identity was created to expand the clientele demographic as well as differentiate Florish with fellow competitors on Instagram. The deliverables were a fully functioning and branded website, a logo, color palette, social media marketing materials, stationary, floral bouquet wrapping paper pattern as well as stickers to seal the paper. I also added possible expansion ideas for this up and coming small business. With the website I did implement my own videography on the landing page, as well as my photography on the products background page and the about me page.